Quebec’s maple syrup producers say they are worried their industry will take a big hit if U.S. President Donald Trump goes ahead with his threat to slap 25 percent tariffs on Canadian exports on Feb. 1.
Joël Vaudeville, spokesman for Quebec Maple Syrup Producers, said the group’s 13,500 members and the province’s maple syrup processors fear sales will drop if the tariffs drive up the price of their products in the United States.
“It’s a source of concern for us because the vast majority of Quebec maple syrup exports go to the United States,” Vaudeville said in an interview Thursday, explaining that about 55 percent of Quebec’s total maple syrup production was shipped south of the border in 2024.
A decrease in American consumption would spell “major consequences” for the Quebec industry, he said, questioning whether Americans, who in 2023 bought $368 million worth of Quebec syrup, would be willing to pay more.
“We don’t know how consumers would react to a possible increase in the cost of Quebec maple syrup on American supermarket shelves,” he said, noting the situation remains unclear as Trump’s threatened deadline approaches.
In the United States, big buyers of Quebec maple syrup such as Costco might continue stocking pricier Quebec maple syrup products or they could decide to replace them with other products altogether, he said.
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Quebec is by far the largest maple syrup producer in the world, turning out an average of 72 percent of the global supply, according to Quebec Maple Syrup Producers. Most of it comes from regions to the east of Montreal, which stand to be hardest hit if tariffs are imposed.
Maurice Doyon, a professor of agricultural economics and consumer science at Université Laval, agreed that it’s hard to predict what will happen to Canadian maple syrup sales in the United States if tariffs are imposed. Among other factors, it will depend on how much American retailers raise prices.
However, he said one group does stand to gain from tariffs: American maple producers, who currently account for less than 30 percent of the world’s production.
“This is going to be mostly beneficial for maple syrup producers in the U.S. That will allow them to increase their prices, and if (the tariffs last several years), they will increase production because they have the potential to do it. They have a lot of maple trees there that are not being (tapped),” he said.
Although Vaudeville said that it’s too early to say exactly how Quebec’s industry will respond, he suggested that it could pivot to other markets including Europe, Asia and Australia.
Another option, Vaudeville added, is to temporarily store unsold syrup in what his organization calls its “strategic reserve.” Unlike some other agricultural products, he said, maple syrup can be stored in barrels for extended periods of time without losing value.
“We could foresee, for example, the Quebec government buying a quantity of maple syrup in advance to be able to maintain payments to producers, so that we can resell this syrup in a few years or a few months, once the Trump storm has passed,” he said.
In a written statement, the Maple Industry Council, which represents Quebec companies that process and sell maple syrup products, said it will not comment until more information about the proposed tariffs are released.
